Captivate
Create
Convert
Full-service marketing agency for luxury brands. Combining the science of affluence with the art of desire to convert the world’s most discerning audiences.
Strategy+
Creative²
We are a luxury brand marketing agency. We craft, code and enlist specialist talent, from image makers to animators, SEO experts to AI engineers. Whether you need a campaign or ecosystem, we provide the perfect crew.
Head
Heart
Hands
From first idea to finished work, we take a brand through concept, build and delivery. Our tailored programmes combine strategy with websites, digital design and content production delivered via social, paid and earned media.
Head
Transform affluent intent into authentic brand affinity.
Heart
Craft the visual and verbal identity to ensure your luxury brand resonates.
Hands
Produce ecosystems and campaigns to invoke belonging.
Global wealth segment population data filling in the form of the Affluent Audiences logo
By feeling how your audience feels, we turn hard facts into heart stopping ideas. Backed by a 30,000-member affluent panel. Sources: Altrata World Ultra Wealth Report ‘25 and UBS Global Wealth Report ‘25
Headline results from our luxury brand marketing portfolio
Strategic Results
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![Social media marketing strategy for Bentley: Scaling performance from £3m to £13m]()
Bentley Social Media | +433% audience growth to 13 million
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![Saudi Gigaproject Case Study map: Designing the definitive customer journey for UHNW individuals]()
Saudi Gigaproject | Customer experience strategy
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![Spirit of Bentley publishing project yielding ~25 million high-intent instagram influencer marketing impacts]()
Spirit of Bentley | ~25 million HNW impacts
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![On Location hospitality suite: Curating high-end event marketing to generate UHNW FOMO at Paris 2024]()
On Location | Olympics Paris 2024 | Creating UHNW FOMO
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![La Prairie marketing consulting asset outlining our exclusive VHNW brand playbook]()
La Prairie | VHNW brand strategy & VIP playbook
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![Bupa Private Client: Premium healthcare marketing for HNW intermediary acquisition]()
Bupa Private Client | HNW intermediary acquisition
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![Omniyat residential portfolio: Maximising UHNW awareness via a target real estate marketing strategy]()
Omniyat | UHNW awareness and D2C lead generation
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![John Peel x Sir Peter Blake collaboration: An exercise in cultural branding to honour a family legacy]()
John Peel & Sir Peter Blake | Honouring a family legacy
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![Humans of Bentley customer advocacy campaign driving a +10% increase in global digital brand favourability]()
Humans of Bentley | +10% increase in global digital brand favourability
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![Premium visual identity for Atomic Lingerie, as featured in Lovecat, Gloss, Prestige, and ES]()
Atomic Lingerie | Featured in Lovecat, Gloss, Prestige & ES
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![Luxury Lingerie premium asset configuration by our dedicated luxury packaging design agency]()
Luxury Packaging | +25% increase in repeat orders
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![Jasper Conran campaign: Constructing an enduring premium perfume marketing strategy.]()
Jasper Conran | Enduring global fragrance campaign
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![Dare to be Different initiative sourcing ~200 high-quality assets via user generated content marketing]()
Dare to be Different | ~200 high quality user-generated assets
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![Strategic email marketing systems driving a +25% increase in repeat orders for luxury boutique lingerie]()
Luxury Lingerie | 250+ luxury stockists in 17 countries
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![Feel and String: Delivering triple-award winning integrated marketing campaigns]()
Feel & String | Triple-award winning integrated campaign
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![Finance Business Partner: Implementing marketing automation to lift engagement +235% across 5,000 contacts]()
Finance Business Partner | +235% engagement | 5,000 contacts
Connected Thinking
Whether we are delivering a standalone project, or slotting into your agency roster. We ensure insight informs identity, support the distribution teams and keep your ecosystem aligned.
Insights on luxury marketing strategy from our articles collection
Articles+ Research
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![Affluent Audiences mobile website promoting luxury digital marketing strategy article.]()
Why mobile is luxury’s biggest problem right now
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![Example of typography design for custom fonts]()
Custom fonts and the return of heritage in luxury brand logos
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![Image montage evoking the senses in emotional branding]()
Emotional branding: activate sensory memory for long term brand recall
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![Image symbolising luxury brand activations at Festival de cannes, logo on ocean background]()
Luxury brand activations at Cannes Film Festival
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![icon depicting generative engine optimisation, on a bokeh lights background]()
Generative engine optimisation for luxury brands: why organic AI beats paid
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![icon depicting the pareto principle on a background image of a CMO]()
The 80/20 principle in marketing: a leadership framework for luxury CMOs
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![Rolls royce logo on background of a car depicting luxury client experience best practice]()
Luxury client experience: Rolls-Royce’s UHNW training playbook
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![Image of a hermes bag denoting brand equity of luxury goods that appreciate in value]()
Passion meets portfolio: the brand equity your brand isn’t controlling
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![A consumer psychology icon on a real estate background with connectivity lines overlay]()
How personality changes as wealth rises
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![Symbol of psychographic profiling with tree branches and data pixels]()
Psychographic profiling: the audience research strategy behind higher ROMI
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It will feel like you are working directly with senior partners, with access to their extended network of luxury marketing specialists to solve your brand challenges under one master service agreement. Get in touch to talk about your project.
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Our decentralised agency model enables us to support premium and luxury brands of all shapes and sizes - from global enterprises to boutique businesses. Every brand strategy begins with a conversation. Let’s talk.
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Our co-founding partners, Niki and Scott, have been working together as marketing and creative leaders for over 30 years. This website includes our personal favourite projects to show you how we think, and the results we drive as a marketing agency for luxury brands. If you like what you see, let’s talk.