Affluent
Audiences Captivate & Convert
 Strategy & Creative Collaborate & Support Benefits & Results

The data-driven creative marketing consultancy ensuring upscale brands convert wealthy audiences.

Segments
Services

“I tailor marketing strategies to your specific audience. I create branding, campaigns and products from start to finish. I manage 360 delivery through owned, earned and shared channels. My global network of experts will direct your paid amplification.”

Niki McMorrough, Founder

Niki McMorrough, founder of Affluent Audiences, luxury marketing expert and former Bentley strategist, as featured on LinkedIn and endorsed by global media leaders.

Luxury brands face a challenge because many key demographic details, like wealth, are absent from marketing data making it difficult to effectively define the target audiences.

Why?

I segment your audience into specific groups in order to better understand them. I then help to improve your products, branding, and campaigns according to those needs. Segments can be based on demographics, behaviours, attitudes and location.

How?

Leading global brands in private healthcare, luxury automotive, high-end real estate, and fine jewelry, alongside top-tier financial services and a global sports governing body, have all benefited from my luxury audience segmentation skills, enabling them to create stronger marketing strategies.

Who?