How do I know you're the right marketing and creative agency for my luxury brand?

Fair question. Everything here is the personal work of our co-founding partners, Niki and Scott, across three decades in heritage and premium brands. Further projects can be shared under NDA. If you like our style for your luxury brand, let's talk through your project requirements.

How do you measure your commercial impact?

During your onboarding, we will agree on the metrics that will define success for your project, and how these will be measured. These metrics will define every decision we make, and every optimisation we enact. Every project begins with a consultation, so let's talk.

Do you have experience within my industry?

Most likely, yes. We bring heritage brands to life and elevate premium ones, from fashion and retail to automotive, art, real estate, finance and entertainment. Our creative ad campaigns span sectors and wealth tiers. Tell us about your category and let's see if there's a fit.

Will our packaging design sit inside the rest of our brand strategy, or live in isolation?

Inside it. We're a full-service marketing and creative agency, so the box is designed as one expression of your brand idea, working with your campaign, content and CRM. For Made by Niki the packaging became an integral part of the campaign. If that's the connected thinking you want, let's talk.

How quickly can a luxury brand and packaging design project move?

A considered overhaul typically runs 10 to 16 weeks: discovery, design, prototyping and luxury-grade print finishing. We can move faster on a focused refresh. Everything starts with a conversation about what your launch window actually needs.

Can product packaging design really shift commercial metrics, or is it just a brand exercise?

Both. For Made by Niki, the box drove +25% repeat orders, +15% conversion and -20% returns, because it changed how customers felt before, during and after the handover. If you want creative packaging that pays back, let's have a conversation.

Luxury Lingerie:
Unboxing as a Brand Ritual

Luxury packaging design agency: turning a delivery into a brand ritual for a fashion label

Challenge

How does packaging design translate into measurable brand equity for a luxury fashion label?

Insight

Customers told us they never wanted the unboxing experience to end, but that a crushed box could crush the whole moment. They weren’t anticipating the delivery of a garment, they were anticipating the arrival of a feeling.

Acting as the packaging design agency, Niki and Scott realised packaging wasn’t logistics. It was the brand story landing in someone’s hands. The packaging needed to extend the customer experience before and after the handover, and become part of the brand’s lore.

Creative packaging design solution with satin ribbon handle and abstract foil branding

How does product packaging design elevate the luxury fashion unboxing experience?

Scott’s creative packaging design started with a strong, striking mailing box with tactile surfaces in brand colours that would elicit an eyebrow-raise even before the delivery person handed it over.

An abstract foil logo wrapped around the entire box, which was held by a satin ribbon handle. Once the cheeky sticker seal was broken, the lid lifted to reveal the delicate items inside held in place on a folded card bodyform. Hidden delights were concealed beneath a false bottom to keep the experience going after the reveal and encourage the customer to ‘Dare to be Different’ and share their look.

Brand
Luxury Lingerie

Industry
Fashion

Skills
Brand Identity
Brand Management
Customer Experience
Product Design
Packaging Design
Graphic Design

Led by
Niki McMorrough
Scott Parker

Locations
Shipping to 17 countries

Beyond the Box

The packaging became a part of the product itself - displayed on product pages and in customer reviews.

Product packaging design opened to reveal folded card bodyform holding luxury lingerie

Sharing the Joy

The unboxing experience was so joyful that customers and influencers chose to celebrate it, earning additional reach.

Influencer share of luxury lingerie packaging on social media after unboxing

Hidden delights concealed beneath false bottom in Scott Parker's packaging design

Results from our packaging design agency work for a luxury lingerie label

+25%

Repeat orders increased by 25% because the experience was addictive and worth repeating

4.9 / 5

Review scores from 4.7 to 4.9 out of 5 because the box created anticipation and signalled quality

-20%

Returns reduced by 20% by eliminating transit damage

+15%

Website sale conversion increased +15% by signalling trust, increasing gift appeal

In case you were wondering

Inside it. We're a full-service marketing and creative agency, so the box is designed as one expression of your brand idea, working with your campaign, content and CRM. For Made by Niki the packaging became an integral part of the campaign. If that’s the connected thinking you want, let’s talk.
A considered overhaul typically runs 10 to 16 weeks — discovery, design, prototyping and luxury-grade print finishing. We can move faster on a focused refresh. Everything starts with a conversation about what your launch window actually needs.
Both. For Made by Niki, the box drove +25% repeat orders, +15% conversion and -20% returns — because it changed how customers felt before, during and after the handover. If you want creative packaging that pays back, let’s have a conversation.