A creative collective led by Niki McMorrough (Strategy) and Scott Parker (Creative)
A creative collective led by brand strategy consultants Niki McMorrough and Scott Parker

Partnership+Collective

We’re a creative marketing collective. We solve your brand challenges by turning rational insight into irrationally good ideas.

Let’s talk

Partners
The Head & Heart

The head and heart: Our brand strategy consultants lead the strategic and creative marketing process
The head and heart: Our brand strategy consultants lead the strategic and creative marketing process

Niki McMorrough Strategy

Niki is inspired by subtle shifts in affluent affinities, crafting strategy that protects heritage while driving authentic growth. Her career spans the boardroom of global media to the leadership of heritage luxury. She has coached the c-suite of the world’s largest agencies but prefers the agility of being a strategic partner.


Expert in: Strategy | Brand | Storytelling | Audience | Campaign | Leadership

Previously: Bentley | La Prairie | Olympics (VIP) | Diriyah Company | Bupa Private Client | The Drum

Find Niki on Linkedin

Scott Parker Creative

A master of the visual mark and the curation of craft. Scott translates strategic truths into visual codes that command recognition. He builds brand systems and concepts that stand the test of time. His rare EQ attracts and aligns stratospheric talent, protecting your brand’s integrity through high-pressure productions.


Expert in: Creative Direction | Branding | Graphic Design | Talent Management

Previously: Warner Music | EE | Ministry of Sound | Jasper Conran | Miles Calcraft Briginshaw Duffy

Find Scott on Linkedin

Our creative collective are the hands that bring your campaigns to life
Our creative collective are the hands that bring your campaigns to life

Creative Collective
The Hands

In a world overflowing with talent, we multiply performance by drawing on our creative collective and little black book to direct bespoke teams of world-class specialists - from image makers to animators, SEO experts to AI engineers.

You receive the weight of a global agency with the care of a boutique consultancy. Your vision remains pure and your investment goes directly to the craftspeople who earn it, not to fixed overheads or empty desks.

Strategy+Creative².

Code of Collaboration
The Culture

The creative collective strives for truth, humanity and restraint
The creative collective strives for truth, humanity and restraint

Truth

The most powerful tool in advertising is the truth. We find the foundation that binds your audience and brand.

Humanity

Luxury is an emotional discovery. Our strategy and creative remain authentically human. AI assists. You benefit.

Restraint

Unspoken words are as powerful as spoken ones. We strive for clarity, which is often brought by reductiveness.

The Affluent Panel

The truth behind the intent

Our affluent panel of 30,000 hand-vetted humans gives us the truth behind affluent intent.

Decoding Affluence

Awards & Appearances

A curation of awards, appearances and recognition for our work in marketing, design and business

Niki is a published author and agency host on The Drum
The Telegraph Published Author
Niki is ex-marketing director of Turner Broadcasting
Niki is ex-Bentley and has spoken at Retailer Conferences and workshops
Guest and speaker on BBC and The One Show
Niki is an ambassador for Britain is Great campaign
DMA Silver Award for Best Launch Campaign Bentley Motors
Campaign Magazine Heads Mediaweek Best Online Brand Award
Affluent Audiences client, Made by Niki, won independent brand award at uk lingerie industry awards
UK Fashion Export Brand Award
Most innovative brand at UK lingerie awards
Best Shapewear Brand at lingerie industry awards

Client testimonials for our people and audience strategy work

“Niki is at the forefront of social media and digital marketing. Most refreshingly, she always starts with the customer first, and channel second. And to top it all off an incredibly lovely person to work with, always honest and transparent.”
“Niki is a treasure-trove of knowledge, with inspirational presentation skills. Strategy and seamless execution are other strings to a very large bow. Niki is a pleasure to work with, extremely dedicated to delivering measurable results and an asset in every scenario.”
“Niki brought a strong strategic approach with actionable audience insights that provided clear direction. Her collaborative approach of building rather than breaking was extremely helpful.”

Questions worth answering

  • Yes. Every accolade represents work personally spearheaded by our founders, recognised by brands and global platforms such as the BBC, The Telegraph and The Drum. If you want that experienced hands on your brand, let’s have a conversation.

  • Yes. Working across automotive, finance, beauty and giga-projects, we bring a fresh outside perspective and 30 years of cross-industry intelligence to every brand challenge, with senior partners leading the work directly. If that fit sounds right for your brand, let’s talk.

  • We have steady partners from a lifetime of working with premium and luxury brands, and we look for new specialists with a track record of excellent work and glowing testimonials. If that sounds appealing for your brand, let’s talk.

Ready to win hearts & minds? Let’s talk