How do I know you're the right marketing and creative agency for my luxury brand?

Fair question. Everything here is the personal work of our co-founding partners, Niki and Scott, across three decades in heritage and premium brands. Further projects can be shared under NDA. If you like our style for your luxury brand, let's talk through your project requirements.

How do you measure your commercial impact?

During your onboarding, we will agree on the metrics that will define success for your project, and how these will be measured. These metrics will define every decision we make, and every optimisation we enact. Every project begins with a consultation, so let's talk.

Do you have experience within my industry?

Most likely, yes. We bring heritage brands to life and elevate premium ones, from fashion and retail to automotive, art, real estate, finance and entertainment. Our creative ad campaigns span sectors and wealth tiers. Tell us about your category and let's see if there's a fit.

Can you take a premium perfume marketing strategy from creative concept to technical print production?

Yes. For many clients, we produce the photoshoot and design the entire suite of print ad design assets to exact press specs, then manage logistics to media houses globally. This keeps aesthetic integrity intact from location to final print. If that's the kind of orchestration you need, let's talk.

Do you work directly with founders and designers on brand architecture?

Yes. We are equally comfortable sitting with a founder-designer to voice their vision or working with a senior marketing leader to hit commercial KPIs. Whether you need high-level steering or a full advert campaign, we adapt to your existing structure. Everything starts with a conversation.

How do you select locations that resonate with affluent global audiences?

We scout locations or suggest studio setups that act as an aesthetic anchor. Tudor grandeur at Dorney Court, or a stripped-back Barcelona studio. We manage permits and the technical demands of high-concept photography end to end. If your launch needs that level of orchestration, let's discuss it.

Jasper Conran:
Global Fragrance Launch

Premium perfume marketing strategy for Jasper Conran fragrance launch campaign by Affluent Audiences.

A premium perfume marketing strategy for the Jasper Conran fragrance debut.

Challenge

How do you out-pitch the fashion establishment to define a designer’s olfactory identity?

Insight

Jasper Conran’s move into the fragrance category required a visual language that translated his ‘master of tailoring’ positioning into a sensory brand experience. Scott Parker led the pitch against the Art Director of Vogue and leading London fashion agencies like Saturday. By aligning market intelligence with Jasper’s raw aesthetic, we won the work and built a premium perfume marketing strategy that defined the global identity of the brand.

Global fragrance advert campaign press rollout to 50+ luxury media titles for Jasper Conran.

How did the designer fragrance brand identity semiotically strengthen the scent’s notes?

Working closely with Jasper Conran and The Fragrance Factory in Knightsbridge, we envisioned a classic luxury scene using the semiotic weight of Dorney Court with photographer Tim Bret Day. The Tudor estate’s ancient timber and moss-covered stone provided a visual parallel to the scent’s Oakmoss and Guaiac Wood base notes. We designed and shipped a suite of print ad design and press assets featuring bespoke tapestry fabrics created specifically for the set. This creative direction was so definitive that the imagery remains the foundation of the brand’s packaging today.

Brand
Jasper Conran

Industry
Fragrance

Skills
Campaign Concept
Visual Identity
Advertising Campaign

Led by
Scott Parker

Location
Dorney Court (Location)

Available in
1000+ Stores Worldwide

Channels
Campaign visuals
Packaging
Ad Campaign

Results from a 20-year designer fragrance brand identity and print ad design

20+ Years Longevity

original visual identity still in use

2 Industry Awards

‘The Prince’s Medal’ and the Design and Decoration ‘Objects of Desire’ Award

50+ Global Press

full media rollout across luxury lifestyle press

Questions worth answering

Yes. For many clients, we produce the photoshoot and design the entire suite of print ad design assets to exact press specs, then manage logistics to media houses globally. This keeps aesthetic integrity intact from location to final print. If that’s the kind of orchestration you need, let’s talk.
Yes. We are equally comfortable sitting with a founder-designer to voice their vision or working with a senior marketing leader to hit commercial KPIs. Whether you need high-level steering or a full advert campaign, we adapt to your existing structure. Everything starts with a conversation.
We scout locations or suggest studio setups that act as an aesthetic anchor. Tudor grandeur at Dorney Court, or a stripped-back Barcelona studio. We manage permits and the technical demands of high-concept photography end to end. If your launch needs that level of orchestration, let’s discuss it.