How do I know you're the right marketing and creative agency for my luxury brand?

Fair question. Everything here is the personal work of our co-founding partners, Niki and Scott, across three decades in heritage and premium brands. Further projects can be shared under NDA. If you like our style for your luxury brand, let's talk through your project requirements.

How do you measure your commercial impact?

During your onboarding, we will agree on the metrics that will define success for your project, and how these will be measured. These metrics will define every decision we make, and every optimisation we enact. Every project begins with a consultation, so let's talk.

Do you have experience within my industry?

Most likely, yes. We bring heritage brands to life and elevate premium ones, from fashion and retail to automotive, art, real estate, finance and entertainment. Our creative ad campaigns span sectors and wealth tiers. Tell us about your category and let's see if there's a fit.

How do you identify polymathic HNW advisors?

We map the overlapping circles of trust around your audience: private bankers, Mayfair realtors, art advisors and aviation consultants. The intersections reveal the super-intermediaries with real influence. If you're trying to reach affluent audiences through their gatekeepers, let's talk.

Can you help align a corporate sales team with a creative strategy?

Yes. Sales and marketing share the same goal through different routes. Our process pulls both into alignment early, so ownership is shared and ego stays out of it. If your teams are pulling in different directions, let's start there.

What healthcare marketing mix works best for attracting HNW intermediaries?

It depends on your brand, audience and goals, usually a hybrid of digital and relationship-led activity. Our process surfaces the most target-dense media, events and placements for your specific case. Tell us who you're trying to reach and let's have a conversation.

Bupa Private Client:
HNW intermediary acquisition

Bupa Private Client healthcare marketing case study banner showing HNW intermediary acquisition strategy by Niki McMorrough.

Healthcare marketing that aligns sales and creative to win HNW intermediaries.

How do you penetrate elite advisor networks for consistent HNW client acquisition through intermediary marketing?

Challenge

Niki was commissioned to consult on healthcare marketing for Bupa Private Client, aligning sales and marketing on a single intermediary acquisition strategy. The driving insight found that polymathic HNW prospects rely on a trusted advisor network for every facet of life, from wealth to wellness, which creates rich opportunities for broker cross-selling when the right intermediaries are mapped and won.

Insight

Healthcare marketing deliverables for HNW intermediary acquisition

10 targeting packs

showing how HNW intermediaries think, behave, speak and engage with the world

4 mini-campaigns

optimising narrative hook, media placements and targeting for psychographic intermediary cohorts

Conversion funnel

landing page, SEO and healthcare marketing services content engineered for intermediary conversion

How was a 10-tier advisor map simplified into four high-resonance conversion campaigns?

Niki identified 10 distinct types of potential advisors - from multi family office leads to private wealth managers, grouping them into four psychographic cohorts. We drafted the concepts and architecture for four mini-campaigns, using narrative hooks, brand partnerships, and digital targeting. This full-funnel approach included landing page optimisation, SEO content, and earned placements to ensure Bupa Private Client became the preferred partner for elite intermediaries.

Brand
Bupa Private Client

Industry
Private Health Insurance

Skills
Psychographic Profiling
High Net Worth Marketing
Intermediary Marketing
B2B2C Marketing
Media Strategy

Led by
Niki McMorrough

Location
London

Channels
Intermediary Playbooks
4x Campaign Strategy
Customer Journey
Landing Pages & Forms
Earned & Paid Media

The full results of this healthcare intermediary marketing strategy engagement are confidential.

To discuss how our head, heart, hands approach can help your brand, use the form to get in touch.

Questions worth answering

We map the overlapping circles of trust around your audience: private bankers, Mayfair realtors, art advisors and aviation consultants. The intersections reveal the super-intermediaries with real influence. If you’re trying to reach affluent audiences through their gatekeepers, let’s talk.
Yes. Sales and marketing share the same goal through different routes. Our process pulls both into alignment early, so ownership is shared and ego stays out of it. If your teams are pulling in different directions, let’s start there.
It depends on your brand, audience and goals, usually a hybrid of digital and relationship-led activity. Our process surfaces the most target-dense media, events and placements for your specific case. Tell us who you’re trying to reach and let’s have a conversation.