Seed Audiences
We craft your ideal customer profile seed audiences to use as the basis for all your insights and strategy. Seed audiences are based on your specific criteria. Play with our audience simulator to understand how precisely you can select your audiences.
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Powered by our research panel. Choose criteria including exact wealth level, gender, location, industry and other variables. Base your campaigns on affluent audience driven evidence.
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Configure a single audience to compare how your ideal audience differs from the mass segment. Multiple audiences are great for global brands who need to produce regional or multiple sub campaigns. Opt for 6-10 audiences to compare audience attributes, insights and strategy between regions / genders / age groups / generations / industries or more.
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Helps you position your brand as a trusted peer or authority to your ideal affluent audiences. Understand regional or persona-based nuances, for better performing campaigns.
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For luxury product, communications, marketing or sales teams who need an injection of highly specific insights - based on a foundation of real target audiences. If you are tired of hearing subjective ideas from agencies who don't 'get' your audience, it’s time to get in touch.