
Niki McMorrough
Leader, consultant, strategist, marketer, presenter, writer, researcher, entrepreneur. Audience profiling expert for luxury brands and agencies.
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We build your GDPR-secure audience of real affluent people. You will be able to quality control the audience by browsing the members - you have to be sure the right people are in the audience before we move onto the aggregated insights.
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We immerse ourselves in your data - and the stories it is telling us. From here we can understand so much about your affluent audience and the way they use the internet, go shopping, watch entertainment, engage with brands, influencers and friends, and are swayed by advertisements.
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As soon as you know your audience, it will be very clear what your campaign, product or brand concepts should be. We will prepare recommendations and collaborate with your in-house or agency teams to test and implement these, optimizing results.
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We welcome opportunities to teach, speak, present and moderate your events, workshops, presentations, conferences, podcasts and panels. Get in touch via the contact form.
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After proposing the ideal strategy for your affluent audience, if needed we can introduce you to specialist agencies from our exclusive network of design, event, experiential, film production, photography, partnership, influencer, social, seo and pr agencies.