What’s the story?

Affluent Audiences was developed to help your brand reach and resonate with your ideal wealthy audiences. Too many marketers base their ideas on insights that are too general, too subjective or too mass market, leading to wasted time and money.

Our GDPR-friendly solution identifies your real affluent targets and analyses their traits and actions to help you understand their digital behaviour, personality and buying psyche. We advise you on how to action these insights to design products, campaigns and strategies that truly click, eliminating guesswork and wastage.

Inspiring strategy

Our insights can be used by your brand and its agency networks for product development, brand mapping, content strategy, media planning and UX. Resulting in faster rollout, more aligned thinking across large teams, increased sales and brand sentiment.

Optimising performance

We advise elite global brands and their partners in automotive, fashion, beauty, real estate, finance, hospitality and events. The results include improved team relations, increased pitch win rates and stronger campaign performance.

  • Yes. We have worked extensively with leading global brands and their legal departments to ensure my process is GDPR compliant. While we cannot offer legal advice, we can provide the relevant technical information to your legal department on request.

  • Yes. We can work with any insights you provide in order to make creative and strategic recommendations, and work with your in-house or agency teams to oversee implementation. Our affluent audiences insights provide a supplementary outward-looking angle that is very useful for original campaign and product ideation.

  • The whole process remains a human-centric approach and there is no out-of-the-box solution. Depending on your requirements, we may use a variety of tools to identify your audiences, create audience samples, analyse data and deliver the information to you in a GDPR compliant way.

  • These audiences are created using publicly available information and the aggregated insights derived from the audience samples can be used to inspire your sales, product and marketing strategy. It is important to note that these are not DM lists, you cannot download or contact the audience members and you won’t know which specific audience members have produced any of the insights, as is required by the GDPR.

  • By linking insight with proposed action, we helped a major private healthcare company align its sales, marketing and product teams on one affluent audience focused strategy.

  • By analysing very-high-net-worth segments, we helped the 2024 Olympics VIP hospitality to become the place to be for the VC community.

  • We helped Bentley Motors develop it’s centenary campaign and track how the media and audience response aligned with it’s brand values across 69 million commenters.

  • By identifying the ‘affluencers’ of their customer base, we helped the world’s most expensive skincare brand develop and implement its VIP strategy

  • By identifying the art galleries and brokers preferred by the Dubai ultra-high-net-worth audience, we helped a high rise Dubai real estate company to define the programming for its public spaces