Affluent Audiences helps your brand connect with your ideal wealthy customers. Many marketers rely on broad or vague insights, which often waste time and money.

Our GDPR-friendly solution defines your actual affluent targets and examines their traits and behaviors, providing insight into their online habits, personality, and purchasing motives. By removing guesswork and saving time we enable you to use this information to create better and more effective products, campaigns, and strategies.

Our insights can be used by your brand and its agency networks for product development, brand mapping, content strategy, media planning and UX.

Resulting in faster rollout, aligned thinking across large teams, increased sales and improved brand sentiment. We advise elite global brands and their partners in automotive, fashion, beauty, real estate, finance, hospitality and events. Resulting in improved team relations, more pitch wins and stronger campaign performance.

  • By linking insight with proposed action, we helped a major private healthcare company align its sales, marketing and product teams on one affluent audience focused strategy.

  • By analysing very-high-net-worth segments, we helped the 2024 Olympics VIP hospitality to become the place to be for the VC community.

  • We helped Bentley Motors develop it’s centenary campaign and track how the media and audience response aligned with it’s brand values across 69 million commenters.

  • By identifying the ‘affluencers’ of their customer base, we helped the world’s most expensive skincare brand develop and implement its VIP strategy

  • By identifying the art galleries and brokers preferred by the Dubai ultra-high-net-worth audience, we helped a high rise Dubai real estate company to define the programming for its public spaces

  • Yes. We have worked extensively with leading global brands and their legal departments to ensure my process is GDPR compliant. While we cannot offer legal advice, we can provide the relevant technical information to your legal department on request.

  • We can work with any insights you provide in order to make creative and strategic recommendations, and work with your in-house or agency teams to oversee implementation. Our affluent audiences insights provide a supplementary outward-looking angle that is very useful for original campaign and product ideation.

  • The whole process remains a human-centric approach and there is no out-of-the-box solution. Depending on your requirements, we may use a variety of tools to identify your audiences, create audience samples, analyse data and deliver the information to you in a GDPR compliant way.

  • These audiences are created using publicly available information and the aggregated insights derived from the audience samples can be used to inspire your sales, product and marketing strategy. It is important to note that these are not DM lists, you cannot download or contact the audience members and you won’t know which specific audience members have produced any of the insights, as is required by the GDPR.