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Mass Affluent audiences High Net Worth audiences Very High Net
Worth audiences Ultra High Net
Worth audiences Billionaire
audiences Audiences chosen
by you

Actionable insights and marketing strategies precisely optimised for your brand’s ideal customer profile.

  • Throughout our website, high net worth database and wealth audience profiling services, our segment definitions are defined by net worth (disposable assets) as follows:

    NET WORTH CATEGORIES:

    • Billionaires: $1bn+

    • Ultra High Net Worth (UHNW): $30m to $1bn

    • Very High Net Worth (VHNW): $5m to $30m

    • High Net Worth (HNW): $1m to $5m

    • Mass Affluent: $100k to $1m

    • Bespoke Audiences: you define the exact wealth band (and other criteria)

    • Your customers: we match your customer database to our system to give you actionable insights and strategy about them

  • Luxury audience segmentation is about identifying the audiences who are important to your brand and optimizing your product, brand and marketing for their specific needs.

    These audiences may be the customers you have now, the ones you want next, or the lapsed ones you want to win back.

  • For more examples of our luxury audience profiling work, visit our case studies.