Art + Science = Magic

Take a deep dive into our marketing process.

Seed Audiences
Discover your current and future customers. Create a strategic foundation based on a manually vetted audience.

Audience Profiling
Understand the buying behaviour and interests of your audience. The media, content, platforms, influencers, brands and thinking that drives them.

Bespoke Strategy
Goal oriented campaign planning and product strategy based on your specific wealthy audience.

Campaign Management
Strategy, creative and campaigns. Utilising decades of experience alongside a broad network of experts.

Tailored Training
Get your teams and agencies on board via our future proof workshops.

Audience Tracking
Make sure you get the best results from the right audiences.

Seed Audiences

We craft your ideal customer profile seed audiences to use as the basis for all your insights and strategy. Seed audiences are based on your specific criteria. Play with our audience simulator to understand how precisely you can select your audiences.

  • Powered by our research panel. Choose criteria including exact wealth level, gender, location, industry and other variables. Base your campaigns on affluent audience driven evidence.

  • Configure a single audience to compare how your ideal audience differs from the mass segment. Multiple audiences are great for global brands who need to produce regional or multiple sub campaigns. Opt for 6-10 audiences to compare attributes, insights and strategy between regions / genders / age groups / generations / industries or more.

  • Position your brand as a trusted peer or authority to your ideal affluent audiences. Understand regional or persona-based nuances, for better performing campaigns.

  • Luxury product, communications, marketing or sales teams who need an injection of highly specific insights - based on a foundation of real target audiences. If you are tired of hearing subjective ideas from agencies who don't ‘get’ your audience, it’s time to get in touch.

Audience Profiling

Know conclusively which media, content, platforms, podcasts, brands and influencers your ideal affluent customers have been engaging with and whether they are trending up or down.

Understand their psychology, buying behavior and interests. We provide precise, actionable insights, revealing the hidden patterns and preferences that drive your target market. This is your blueprint for connecting with individuals who truly resonate with your brand.

  • You will know their media consumption: publications, podcasts, and influencers that shape their worldview.

    Passions and interests: Luxury brands they adore, hobbies they pursue, causes they champion.

    Professional landscape: Industries they dominate, networks they cultivate, investment strategies they employ.

    Travel preferences: Destinations they frequent, accommodations they choose, experiences they crave.

    Digital footprint: Social platforms they engage with, content they consume, online communities they belong to.

  • Transform raw data into actionable insights, giving you an unprecedented understanding of your audience's ultra-high-net-worth psychology and buying mindset. It's about moving beyond surface-level assumptions and into the realm of true empathy, allowing you to craft marketing strategies that resonate on a personal level and forge lasting connections.

  • Our platform provides a clear roadmap to the people, places, and platforms that matter most to your high-net-worth audience. You'll connect with them on their terms, through the channels they frequent and with messaging that resonates with their unique mindset.

    The result? Improved ROI, increased efficiency, and a marketing strategy that finally delivers precise targeting and results.

  • Any luxury marketer with a tight budget needs to start here. Say goodbye to guesswork and hello to authentic activations that hit the luxury spot. This is about creating marketing magic, not wasting precious resources.

    Ready to elevate your ROI and unlock the true potential of your luxury brand? It all starts here.

Bespoke Strategy

You need actionable content marketing ideas for digitally marketing your luxury campaigns, products or brands. We’ll give you strategic options and support your implementation using our network of experts.

  • Get creative digital marketing concepts, crafted for your brand, your ideal customer profile and your goals. We decipher all the data from your bespoke audiences, advise your unique and special opportunities to approach the audience. We support you and your teams on how to implement the findings, and track the uplift within your chosen segments.

  • Luxury content ideas for social media, Instagram, LinkedIn, Roblox or any other platform. High net worth segmented audience strategy for brand campaigns nuanced by region, age, gender, personality or more. You brief us on your goals and we optimise the process, and deliverables, to your specification.

  • Eliminates guesswork and wastage. Our process means different thinking and a fresh perspective for you. Our clients often say the process is fun and educational too.

  • Luxury brands who are launching new products, moving into different categories or segments, or transitioning slowly from one audience to another. CEOs, CMOs, Sales Directors, Product Managers and their teams who need to be highly aligned to their ideal customers in their next campaign or launch.

Campaign Management

Your vision deserves more than just execution; it deserves a fearless champion. Our decades of experience ensure your campaigns are flawlessly executed, on time and within budget.

We’re your trusted partner, guiding you through every step of the process, from strategy development to the final flourish. Unleash a marketing campaign that truly resonates with your high-net-worth audience.

  • We embrace bold marketing ideas that create a lasting impact. That’s why we combine our in-house expertise with the very best of the best creatives and media suppliers. We appoint a brand marketing campaign manager to oversee your successfully integrated marketing campaign. Account management with regular check-ins and combined reporting dashboard, bringing everything together seamlessly.

  • From tier one advertising concepts using the biggest name producers, to immersive experiences, digital campaigns and linkedin lead generation - we’ll bring together what’s right for your brand, your goals and your budget. We don’t limit you to the services we provide. We provide the services you need, through our stellar network.

  • Work with the world’s most senior and experienced luxury professionals, all brought together in one integrated campaign. From event management and concierge to partnerships and brand collaborations, digital media buying, SEO and PR. This is what it means to take an audience-centric approach.

  • Luxury brands who need strong luxury leadership and limitless thinking. Whether for a startup, a rebrand or a new product launch, our audience-first approach ensures you’ll connect and captivate your wealthy audiences.

Tailored Training

We train your in-house and agency teams on the unique attributes of your exact audience personas. We can also lead workshops to identify what you need to do now (1-3 years) and next (5-10 years) to evolve alongside your segments.

  • Get creative digital marketing concepts, crafted for your brand, your ideal customer profile and your goals. Our experts decipher all the data from your bespoke audiences, advise your unique and special opportunities to approach the audience. We support you and your teams on how to implement the findings, and track the uplift within your chosen segments.

  • Luxury content ideas for social media, instagram, linkedin, roblox or any other platform. High net worth segmented audience strategy for brand campaigns nuanced by region, age, gender, personality or more.

    You brief us on your goals and we optimize the process, and deliverables, to your specification.

  • Eliminates guesswork and wastage. Our process means different thinking and a fresh perspective for you. Our clients often say the process is fun and educational too.

  • Luxury brands who are launching new products, moving into different categories or segments, or transitioning slowly from one audience to another. CEOs, CMOs, Sales Directors, Product Managers and their teams who need to be highly aligned to their ideal customers in their next campaign or launch.

Audience Tracking

We track your goals against our wealth audience panels to track your engagements, enquiries or sales are coming from your intended audiences.

  • Screen your audience responses (followers, engagers, enquirers or customers) against your target segment of our high net worth database. Analyze brand performance to see if you are increasing the intended high net worth audiences through your active campaigns.

  • Track how many billionaires are in your instagram audience. Know if any of your linkedin engagers are in your ideal ultra high net worth audience. Screen your enquiries for high net worth.

  • The only digital marketing metric that tracks response from your high net worth audiences. Faster and more action-oriented brand performance metrics than brand recall surveys and uplift studies. Avoid diluting brand value - remain focused on the right audiences.

  • CXO, marketing, digital, CRM and campaign managers from brands or agencies who need to monitor campaign performance against a what an audience actually do, not just what they say they do, and regularly update stakeholders.