Our audience-centric process puts your wealthy consumers first, last and always.
Seed Audiences
Determine your current and future customers and create a strategic foundation based on a manually vetted audience.
Audience Profiling
Understand the buying behaviour and interests of your audience. The media, content, platforms, influencers, brands and thinking that drives them.
Bespoke Strategy
Goal oriented campaign planning and product strategy based on your specific wealthy audience.
Campaign Management
Implementation of strategy, creative and campaigns. Utilising decades of experience alongside a broad network of experts.
Tailored Training
Get your teams and agencies on board via our future proof workshops.
Audience Tracking
Make sure you get the best results from the right audiences.
Our luxury marketing process cycle helps you use your budget wisely and connect with real affluent audiences. Target the platforms and media with the least wastage for your wealthy segments. Create the right tone of voice for the elite’s personality traits and purchase drivers. Refine your content and collaboration strategy using the stories, influencers and brands that affluent people actually aspire to.
Our Luxury Marketing Process
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We build your seed audiences based on real affluent people who embody your ideal customer profile. This step means everything you do will be built upon strong luxury audience focused foundations.
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You learn what makes your ideal wealthy audience sit up and listen. Suddenly you see how to optimize your products and campaigns for your affluent audiences, and the ideas start to flow.
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Our marketing strategists see what makes your wealthy audience different from the others. We’ll crack the luxury code and tell you what to do about it, then work with you to bring your campaign to life.
