The Royal Mint
Targeting the advisors of high-net-worth prospects, aligning the sales, marketing and product teams.
Client
The Royal Mint
Regions
UK, USA
Wealth Level
VHNW individuals, VHNW ‘collectors’ and advisors
Challenge
Who would bespoke a large gold coin worth £100,000 or more, and why? Help us to define the product and customer journey.
Solution
Educate the team about the global wealthy market segments and their traits, trends and topics. Build audiences of VHNW collectors and dive deep into their digital behaviours. Recommend the ideal user journey for this product and market, collaborate with creative to develop the digital campaign.
“We loved the creative recommendations and enjoyed the process of learning about the audiences.”