The Royal Mint
Targeting the advisors of high-net-worth prospects, aligning the sales, marketing and product teams.
Challenge
Who would bespoke a large gold coin worth £100,000 or more, and why? Help us to define the product and customer journey.
Solution
Insights into the global wealthy market segments and their traits, trends and topics. Built audiences of VHNW collectors and understand their digital behaviours. Recommended user journey, collaborated with creative to develop digital campaign.
“We loved the creative recommendations and enjoyed the process of learning about the audiences.”