Wearetec
Elevating the experience for luxury watch wearers.
Challenge
What’s the buying mindset of luxury watch enthusiasts? What would elevate their horological experience? Help us define our product offering for the younger vs older HNW segments.
Solution
Create HNW audiences. Clear segmentation between older / younger. Focus on interests, brands, events, causes, influencers, media, content, personality, platforms and buying mindset. Recommend distinct product and campaign strategies.
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