Prestige Skincare
Refocus the marketing strategy from mass affluent to VHNW and embed this throughout the brand’s global marketing and retailer community.
Challenge
Who is the real target audience for the brand, and what are their habits in skincare and digital behaviour that can be used for product, campaign and collaboration strategy?
Solution
Refocused marketing strategy from mass affluent to VHNW. Provided actionable insights and inspiration for products, campaigns and partners. Wrote the VIP playbook. Trained marketers and retailers on the new approach.
“Results: The client noted they were ‘quite amazed at the precision and depth of insights, and the quality of Niki’s creative innovative thinking.’”