High Jewellers
Targeting the advisors of high-net-worth prospects, aligning the sales, marketing and product teams.
Challenge
A historic luxury jeweller with a prestigious heritage of creating regalia and ceremonial jewels for Royal Families were not well known in the market. I was tasked with developing a strategy to increase online conversion to enquiry and sale.
Solution
I guided the business to a deep understanding of the Female VHNW universe and provided the media agency with insights necessary to identify the optimum media strategy.
“Results: “This has been quite a step-change for the business.””