Bentley Motors
Celebrating 100 years of Bentley with the EXP100GT, a concept car based on the audience of the future.
Client
Bentley Motors
Regions
Global
Wealth level
HNW
Challenge
What does the car of the future look like? What should Bentley’s brand values be for the modern age? How is Bentley’s brand campaign adopted by the HNW target audience?
Solution
Provide audience insights to the design styling and brand marketing teams to inspire the car of the future. Monitor the adoption of the new brand values by an audience of 69 million commentors.
“Niki has a constantly curious mind and will seek the pure insights and learnings from any work presented to her. She is focused on delivering engaging content that makes a difference, shifting brand perception and generating demand.”
Grew Bentley’s social media following from fifty thousand to fourteen million.
Established photographer collaborations enabling the brand to be seen in new ways by fresh audience segments.
Developed Bentley’s global digital content strategy, trained the global retailer network and regional marketing teams, audited their progress and presented annual awards.
Humans of Bentley.
Collaborated with Bentley customers to showcase their cars and their causes.
Enabling the brand to enter the realm of real customer testimonials - a notoriously difficult challenge for ultra-luxury brands, yet a top priority as the audience is so highly influenced by recommendations from friends, family and trusted advisors.
