Bentley Motors

Celebrating 100 years of Bentley with the EXP100GT, a concept car based on the audience of the future.

Challenge

What does the car of the future look like? What should Bentley’s brand values be for the modern age? How is Bentley’s brand campaign adopted by the HNW target audience?

Solution

Provide audience insights to the design styling and brand marketing teams to inspire the car of the future. Monitor the adoption of the new brand values by an audience of 69 million commentors.

“Niki has a constantly curious mind and will seek the pure insights and learnings from any work presented to her. She is focused on delivering engaging content that makes a difference, shifting brand perception and generating demand.”

— Louise Burns, Head of Strategic Marketing Projects

Grew Bentley’s social media following from fifty thousand to fourteen million.

Grow your social media

Enabled the brand to be seen in new ways by fresh audience segments via photographer collaborations

Developed Bentley’s digital content strategy, trained their global retailer network and regional marketing teams, audited their progress and presented annual awards.

Collaborated with Bentley customers to showcase their cars and causes. The Bentley customer is highly influenced by recommendations from friends, family and trusted advisors. ‘Humans of Bentley’ enabled the brand to enter the difficult realm of genuine customer advocacy.

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