Global Sports Event
Created the definitive strategy for VHNW & UHNW engagement around a major global event.
Challenge
What will persuade an UHNW individual to purchase a VIP hospitality package and travel to Europe for this global event?
Solution
Create audiences of UHNW to discover the ‘tribes’ and their traits. Suggest product and campaign ideas that resonate so much that the community feel a sense of urgency, and fear of missing out.
“So many venture capitalists have gone to Paris to see [the event] and network with each other. I’ve been pinged by so many investors that I thought ‘I have to go’.”