Sovereign Mint
Targeting the advisors of high-net-worth prospects, aligning the sales, marketing and product teams.
Challenge
Who would bespoke a bespoke, high value precious metal artifact, and why? I was tasked with defining the product and customer journey for this exclusive market.
Solution
I developed insights into global wealthy market segments, including their traits, trends, and topics. I modelled VHNW collector audiences and analyzed their digital behaviors. Recommended the user journey and collaborated with creative teams to develop the digital campaign.
“Results: We loved the creative recommendations and enjoyed the process of learning about the audiences.”