Olympics 2024 (Paris)
Become the place to be for VHNW and UHNW people in summer of 2024.
Client
On location, The Olympics
Regions
USA, UK, Middle East, China, South Korea, Singapore, Hong Kong, Japan, Australia, France
Wealth Level
VHNW, UHNW, billionaires
Challenge
What will persuade an UHNW individual to purchase a VIP hospitality package for Paris 2024?
Solution
Create audiences of UHNW to discover the ‘tribes’ and their traits. Suggest product and campaign ideas that resonate so much that the community feel a sense of urgency, and fear of missing out.
“So many venture capitalists have gone to Paris to see the Olympic Games and network with each other. I’ve been pinged by so many investors that I thought ‘I have to go’.”