Wealth Platform
Consolidating total family wealth in a simple, intuitive fintech solution.
Challenge
How can the client scale up and optimise its lead generation and customer funnels? What is the ideal user journey for these audiences?
Solution
Insights into behaviours and influences of UHNW, billionaires and their family offices. I developed audience-focused campaign routes including SEO, media, content strategy, UX & engagement to scale and optimise the lead generation, customer and sales funnels.
“Niki helped us to optimise our sales and marketing strategy for our multi-generational UHNW families”