Real Estate Platform
Upscaled to wealthier investor audiences for China, Hong Kong, Taiwan and Singapore
Challenge
How can the client successfully upscale to wealthier audiences interested in high-value investments and potential residency options in a key East Asian market?
Solution
I matched wealth segments with product tiers. Provided market wealth data and trends. Developed and analysed regional high net worth audiences in order to recommend strategic and creative campaign routes.
“Results: Niki provided an extremely professional experience which helped us to clarify and align our business strategy”