Insight+
Influence
Luxury marketing trends: our thinking on strategy, creative and performance.
Passion meets portfolio: The brand equity your brand isn’t controlling
Your most valuable customers are reaping your brand equity. How the smartest luxury brands are reclaiming it.
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Fair question. Our thinking spans a cross-sector perspective. Our founders Niki McMorrough and Scott Parker, and our creative collective, have experience across fashion, automotive, hospitality, property, beauty and B2B, usually with an affluent audience at the centre. Our work page shows the range. If your audience is affluent, let’s meet.
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Our audience is luxury and premium brand CMOs, founders, and marketing leaders working out how to reach affluent audiences with more intent. If you would like to discuss a specific brand problem, let’s have a conversation.
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Each piece comes from real conversations, client work or panel evidence, then feeds the relationship-driven strategy, audience research and campaigns we run. If you’ve a brand challenge you’d like solved rather than just read about, let’s talk about that.