Billionaires
Affluent Audiences subscribers can now gain access to our latest Billionaires research. The Billionaires report is based on our growing research sample of 56% of the world’s 3,323 billionaires.
Unlike other research companies, Affluent Audiences is committed to helping elite brands figure out how to optimize their marketing strategy for maximum reach and resonance with their Affluent Audiences.
Our study observes the digital behavior of billionaires. Observed behavior is important because what billionaires say they do, is not always the same as what they actually do. Therefore, using this in conjunction with other reports, such as survey responses, can provide valuable insights into the difference between what they say, and what they do.
In this report, you will learn:
How billionaires interact with the digital world
What platforms they use
What content they’ve been liking, sharing and talking about in the last 60 days
What type of influencers could help your elite brand cut through with billionaires or their advisors
How to approach brand collaborations, with what type of brands, to capture the attention of billionaires
Why approaching or becoming a trusted advisor is a powerful approach to billionaire marketing
How lagging gender parity among the ultra-rich could be a marketing opportunity for your elite brand
How the billionaire personality profile could affect your brand’s tone of voice
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