How do I know you're the right marketing and creative agency for my luxury brand?

Fair question. Everything here is the personal work of our co-founding partners, Niki and Scott, across three decades in heritage and premium brands. Further projects can be shared under NDA. If you like our style for your luxury brand, let's talk through your project requirements.

How do you measure your commercial impact?

During your onboarding, we will agree on the metrics that will define success for your project, and how these will be measured. These metrics will define every decision we make, and every optimisation we enact. Every project begins with a consultation, so let's talk.

Do you have experience within my industry?

Most likely, yes. We bring heritage brands to life and elevate premium ones, from fashion and retail to automotive, art, real estate, finance and entertainment. Our creative ad campaigns span sectors and wealth tiers. Tell us about your category and let's see if there's a fit.

How do I align brand strategy with my seasonal product launches?

If your campaigns feel like an afterthought bolted onto the product, you're losing the integrated layer that compounds performance. We work from the brand's foundational DNA AND the seasonal brief - anchoring the strategy at product conception so every season ladders up to one coherent story. If your next launch needs that connective tissue, let's talk.

Does print still work for HNW marketing in 2026?

Yes - and arguably more than it did. In an AI-saturated feed, a tactile, embossed, foiled or scented print piece is the rarest signal of intent your HNW audience receives all month. We design print as a sensory branding moment, not a leaflet. If you're weighing whether to include print in your next campaign, let's look at it together.

What's involved in defining a brand strategy that actually drives sales?

A brand strategy that sits in a deck doesn't move revenue. Ours starts with the audience, market and competitive whitespace, layers in vision, values, personality and archetypes, then translates the whole thing into an integrated marketing roadmap - so every touchpoint manifests the same DNA. If your current strategy isn't showing up in the numbers, let's start with a conversation.

Designer Lingerie:
Brand DNA storytelling

Brand strategy and integrated marketing for the ‘Inheritance’ lingerie collection

Challenge

The brand strategy challenge: weaving lineage and legacy into a directional fashion campaign

Insight

Niki & Scott’s brand strategy for the ‘Inheritance’ collection spoke to lineage and legacy. With sets entitled ‘Strands’, ‘Capillaries’, and ‘Membranes’ - it was inspired by the DNA that connects bloodlines. It used tactile fringes, millefeuille tulles, tassled rope and chain. For the campaign, we needed to translate the high-concept biological inspiration into an edgy elegance that was synonymous with the brand.

How brand strategy and integrated marketing translated designer DNA into a global campaign.

We designed a tactile 20-page lookbook using raw uncoated stock. This was supported by active global PR, product placement and digital marketing.

By overseeing every detail - from the millefeuille tulles to the digital rollout - we secured the cover of FHM China and The Sunday Times Style. A definitive appearance in The Handmaid’s Tale proved that authentic DNA storytelling can drive extraordinary demand.

Creative strategy translating designer DNA into fashion campaign visuals

Collection
Inheritance / Made by Niki

Industry
Fashion / Luxury Goods / Lingerie

Skills
Integrated Marketing
Brand Strategy
Creative Direction
Visual Merchandising
Print Production

Led by
Niki McMorrough
Scott Parker

In the press

The collection was extensively endorsed by celebrities and the press. Cover stories included actress Ning Jing for FHM China, and The Sunday Times Style. Further coverage was secured in Vogue, Gloss, and Nineteen Thirteen - extending the creative vision with editorial photographers including Matthew Rolston and Frederico Martins.

Integrated marketing PR results: FHM China and Sunday Times Style cover stories

On screen

Jess Mills featured the bodysuit in her music video ‘For My Sins’. Jennifer Love Hewitt wore the dress for a hero dance sequence in ‘The Client List’. Elle Liberachi featured a brand focus with photographer Keith Clouston. And, proving the collection’s enduring style, Madeline Brewer wore it as Janine for ‘The Handmaid’s Tale’.

Integrated marketing celebrity endorsement and social media coverage for Inheritance

Stocked at

Good taste, like inheritance, travels well. The line was stocked at Selfridges London, Lane Crawford Hong Kong, and the finest boutiques across the US, Europe, the Middle East and Far East.

Sell-through

Once the collection was in the market, consumer communications kicked in with direct email marketing to our affluent database, social media content, retail presentations, influencer collaborations and a customer advocacy programme.

  
    Brand strategy and integrated marketing results: 100+ stockists, double awards, FHM China and Sunday Times Style covers
  

As Seen On

Worn by Jennifer Love Hewitt, Jess Mills, Ning Jing & Madeline Brewer.

Stockists

Stocked 100+ stores, including Selfridges (London) & Lane Crawford (Hong Kong).

Awarded

Awarded ‘Most Innovative Brand’ & ‘Independent Directional Brand’ at the UK Lingerie Awards.

Press

Featured on the covers of FHM (China) & The Sunday Times Style Magazine.

In case you were wondering

If your campaigns feel like an afterthought bolted onto the product, you’re losing the integrated layer that compounds performance. We work from the brand’s foundational DNA and the seasonal brief. If your next launch needs that connective tissue, let’s talk.
Yes — and arguably more than it did. In an AI-saturated feed, a tactile, embossed, foiled or scented print piece is the rarest signal of intent your HNW audience receives all month. We design print as a sensory branding moment, not a leaflet. If you’re weighing whether to include print in your next campaign, let’s look at it together.
A brand strategy that sits in a deck doesn’t move revenue. Ours starts with the audience, market and competitive whitespace, layers in vision, values, personality and archetypes, then translates the whole thing into an integrated marketing roadmap — so every touchpoint manifests the same DNA. If your current strategy isn’t showing up in the numbers, let’s start with a conversation.